OMIO is a new software product, largely used in retail to provide users with full control of their supply chain. It aims to deliver accuracy and clarity of information. Where other solutions update users within a certain timeframe, OMIO updates in real time, so users across the globe know they can see a single, accurate version of what's really going on in the chain. In collaboration with Ponderosa Agency, I was tasked to create the visual identity of the software from the logo design through to the accompanying graphics. I explored visual representations of themes relating to the product including reliability, clarity, movement and connectivity. This would then inform how the design elements would take shape. As well as creating the final logo, I developed an in-depth brand guidelines booklet along with various style templates for digital use.
